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Search Engines & E-marketing

Millions of people worldwide have access to the World Wide Web and the ever-increasing number of businesses are taking advantage of this by bringing their business on the web. This is the basis of the revolutionary concept of E-marketing - marketing over the web.

Forrester Research Media Field Study has stated that getting a loyal audience in the first place is best done by search engine placement.

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Benefits of having a website:

A business benefits greatly by developing a website this will allow it

establish a global presence
provide information to customers 24 hours a day
receive feedback from customers
heighten public interest
make pictures, sound and film files available
answer frequently asked questions
floating new services, products and offers with immediate effect.

Is having a website enough?

Having a professionally made website on the web is a step in the right direction, however it may not be enough to have enough Internet visitors. A business would further benefit by registering its website with search engines so that more users are able to locate and visit it.

What is a search engine?

A search engine is a database of indexed websites that allows users to conduct a keyword search. When a user requests a keyword search, the engine lists all the websites that contain the requested keywords. Thus, if your business's website is registered, the search engine will list it for users to view.

It is important to note that your business's website will be listed along with thousands of others. Therefore, if the website is poorly listed then the user is likely to get the information before reaching your site. However, if your website is listed in the top ten then there is a 99% chance the user will visit your site. Therefore, a website's search engine ranking holds great importance. However getting a place in the top spots is a very dynamic activity.

How does a search engine operate?

To understand the ranking of a website in the search engine searches, one must understand how a search engine operates. There are two types of search engines;

human-based, called directories
crawler based, most commonly used

Directories are created by human editors. After submitting a Web site to a directory, a human editor categorizes the web site. You will be asked to provide a description and a category for your website.

Crawler-based search engines, however, are programs and have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. The spider then returns to the site on a regular basis to look for changes.


Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.
Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant.

How does a search engine rank a website?

Exactly what algorithm and rules a search engine uses to rank websites is not commonly available information but a website should be continually optimised until it does reach the top rankings.

Top search engines to register your Website


Google has indexed over 3 billion pages and responds to more than 200 million searched per day. It is one of the best search engines to register your business website.

MSN search:
Ask Jeeves:

Power of the search engines

According to Jupiter Media Metrix & NPD (March 2001), users looking for products are far more likely to type the product name into a search engine's search box (28 percent) than browse shopping 'channels' (5 percent) or click on ads (4 percent).

Based on the findings by Nielsen//NetRatings (May 2001), nine out of 10 Web users visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month.

ll these reveal how useful search engines can be for directing traffic to a business's Website. "And if you are not considering search engine marketing (SEM) in your marketing mix, it is as if you are ignoring a major medium such as TV, radio or newspapers in the offline world," said Danny Sullivan, editor of SearchEngineWatch.com.

All these reveal how useful search engines can be for directing traffic to a business's Website. "And if you are not considering search engine marketing (SEM) in your marketing mix, it is as if you are ignoring a major medium such as TV, radio or newspapers in the offline world," said Danny Sullivan, editor of SearchEngineWatch.com.

We are here to assist you!

Creating a professional website for you business is a good beginning to exploit the power of the web. Advertising it on the Internet affectively is the next necessary step.

The process needs optimising and registering the website to a range of search engines. The optimisation of the site is required to avoid the search engines rejecting your site and not listing it. The registering of the site to the search engines following the optimisation would ensure the increased popularity of your business to the visitors who would be searching for the products and services you offer.

, eWeb we have specialists with thorough experience in websites optimisation and submission, who will carefully examine your site and optimise it for a large number of search engines. Our specialists also submit and register websites to a range of popular search engines. The number of such search engines is growing into thousands and this is due to the significant success of the Internet based E-marketing.

Therefore, we strongly recommend you not to ignore getting your site enlisted in the search engines. It will assist to guide a wide range of Internet visitors to your site and introduce it to a fairly targeted audience.

Contribution: Hannah Sohail, Consultant eMarketing, LimelightGlobal.com, eWeb

For guidance, please consult other tips about 'How to Promote Your Website'

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