of having a website:
business benefits greatly by developing a website this will allow
a global presence
information to customers 24 hours a day
feedback from customers
sound and film files available
new services, products and offers with immediate effect.
Is having a website enough?
Having a professionally made website on the web is a step in the
right direction, however it may not be enough to have enough Internet
visitors. A business would further benefit by registering its website
with search engines so that more users are able to locate and visit
What is a search engine?
A search engine is a database of indexed websites that allows users
to conduct a keyword search. When a user requests a keyword search,
the engine lists all the websites that contain the requested keywords.
Thus, if your business's website is registered, the search engine
will list it for users to view.
It is important to note that your business's website will be listed
along with thousands of others. Therefore, if the website is poorly
listed then the user is likely to get the information before reaching
your site. However, if your website is listed in the top ten then
there is a 99% chance the user will visit your site. Therefore,
a website's search engine ranking holds great importance. However
getting a place in the top spots is a very dynamic activity.
How does a search engine operate?
To understand the ranking of a website in the search engine searches,
one must understand how a search engine operates. There are two
types of search engines;
based, most commonly used
are created by human editors. After submitting a Web site
to a directory, a human editor categorizes the web site. You
will be asked to provide a description and a category for
Crawler-based search engines, however, are programs and have
three major elements. First is the spider, also called the
crawler. The spider visits a web page, reads it, and then
follows links to other pages within the site. The spider then
returns to the site on a regular basis to look for changes.
Everything the spider finds goes into the second part of the
search engine, the index. The index, sometimes called the
catalog, is like a giant book containing a copy of every web
page that the spider finds. If a web page changes, then this
book is updated with new information.
Search engine software is the third part of a search engine.
This is the program that sifts through the millions of pages
recorded in the index to find matches to a search and rank
them in order of what it believes is most relevant.
does a search engine rank a website?
Exactly what algorithm and rules a search engine uses to rank
websites is not commonly available information but a website
should be continually optimised until it does reach the top
Top search engines to register your Website
has indexed over 3 billion pages and responds to more than
200 million searched per day. It is one of the best search
engines to register your business website.
Power of the
to Jupiter Media Metrix & NPD (March 2001), users looking
for products are far more likely to type the product name into
a search engine's search box (28 percent) than browse shopping
'channels' (5 percent) or click on ads (4 percent).
Based on the findings by Nielsen//NetRatings (May 2001),
nine out of 10 Web users visit a search engine, portal
or community site each month. They also revisit frequently,
nearly five times per month.
reveal how useful search engines can be for directing traffic to
a business's Website. "And if you are not considering search
engine marketing (SEM) in your marketing mix, it is as if you are
ignoring a major medium such as TV, radio or newspapers in the offline
world," said Danny Sullivan, editor of SearchEngineWatch.com.
All these reveal how useful search engines can be for directing
traffic to a business's Website. "And if you are not considering
search engine marketing (SEM) in your marketing mix, it is as if
you are ignoring a major medium such as TV, radio or newspapers
in the offline world," said Danny Sullivan, editor of SearchEngineWatch.com.
We are here to assist you!
Creating a professional website for you business is a good beginning
to exploit the power of the web. Advertising it on the Internet
affectively is the next necessary step.
The process needs optimising and registering the website
to a range of search engines. The optimisation of the site is
required to avoid the search engines rejecting your site and not
listing it. The registering of the site to the search engines following
the optimisation would ensure the increased popularity of your business
to the visitors who would be searching for the products and services
eWeb we have specialists with thorough experience in websites optimisation
and submission, who will carefully examine your site and optimise
it for a large number of search engines. Our specialists also submit
and register websites to a range of popular search engines. The
number of such search engines is growing into thousands and this
is due to the significant success of the Internet based E-marketing.
Therefore, we strongly recommend you not to ignore getting your
site enlisted in the search engines. It will assist to guide a wide
range of Internet visitors to your site and introduce it to a fairly
Hannah Sohail, Consultant
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