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 Why: Promote Website
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How to Promote Your Website - Tips .

When promoting your business website, you must remember that it is critical to incorporate your website address in the current forms of advertising you are using. Here are a few very successful ideas you may feel to use when promoting your website:

Based on the findings by Nielsen//NetRatings (May 2001), nine out of 10 Web users visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month.)

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Print your website address on:

  • Business products, letterheads, brochures, pamphlets, newsletters, business cards, advertisements (i.e. newspapers, T.V, press releases), signs, business stationary (i.e. pens, pencils), banners, souvenirs, company coffee cups, promotional gifts, t-shirts, logo printed with website address.
  • Most importantly do not forget to display your web address clearly outside your business building and office.
  • Enhance your website promotional efforts by advertising your www outside on your car, trucks and other vehicles.

Advertise your business and www in phone and business directories

Yellow/White Pages are the common directories to use when advertising. Be sure to include your business website, as a link will be available for customers searching the Yellow/White Pages to access your elaborated business website on the Internet.

Promote through word-of-mouth

Tell as many customers, prospects, staff, friends and family.

Get your website linked to the friends, family or other businesses websites

Inform your trade associations

Ensure to set your outgoing E-mails and other communications, to include your website address.

Submit your website to the most major Internet search engines

Search Engines and eMarketing .


For guidance, please consult our tips about 'Why to Promote Your Website'

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