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How
to Promote
Your Website - Tips
.
When promoting
your business website, you must remember that it is critical
to incorporate your website address in the current forms of
advertising you are using. Here are a few very successful
ideas you may feel to use when promoting your website:
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| Based
on the findings by Nielsen//NetRatings (May 2001), nine out
of 10 Web users visit a search engine, portal or community site
each month. They also revisit frequently, nearly five times
per month.) |
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Print your website address on:
- Business
products, letterheads, brochures, pamphlets, newsletters, business
cards, advertisements (i.e. newspapers, T.V, press releases),
signs, business stationary (i.e. pens, pencils), banners, souvenirs,
company coffee cups, promotional gifts, t-shirts, logo printed
with website address.
- Most importantly
do not forget to display your web address clearly outside your
business building and office.
- Enhance
your website promotional efforts by advertising your www outside
on your car, trucks and other vehicles.
Advertise your business and www in phone and business directories
Yellow/White
Pages are the common directories to use when advertising. Be sure
to include your business website, as a link will be available
for customers searching the Yellow/White Pages to access your
elaborated business website on the Internet.
Promote through word-of-mouth
Tell as many
customers, prospects, staff, friends and family.
Get your website linked to the friends, family or other businesses
websites
Inform your
trade associations
Ensure to set your outgoing E-mails and other communications,
to include your website address.
Submit your
website to the most major Internet search engines
Search Engines and eMarketing .
For guidance,
please consult our tips about 'Why to Promote
Your Website'
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